3 Benefits Of Streaming Live Video On Social Media

People love interactive content. Media like Netflix's Bandersnatch, Reddit's celebrity-hosted “Ask Me Anything” forums, and even interactive class lectures are all successful, in large part because they give their audiences something to do while they're consuming content.

This craving for interaction is arguably the driving force behind the popularity of the live stream, which has reached incredible heights. Indeed, the global market for live streams is expected to hit