Videos are watched on social media more than ever before, and live video has become one of the most engaging forms of content on Facebook, Instagram, Twitter and Twitch. In 2018 daily watch time for Facebook Live broadcasts has grown by more than 4x, and 1 in 5 Facebook videos is a Live broadcast. Closed captioning traditionally opened up videos to audiences who are deaf or hard of hearing. People who have their captioning settings turned on will then automatically see closed captions on Live broadcasts on mobile and desktop whenever they're available. Closed captioning is mandatory on live video streamed in the United States, but it is also a feature used by broadcasters worldwide.
The use of captions is no longer a feature used by people with hearing impaired. Recent studies suggest that videos with closed captioning are more likely to be watched more, and for longer time compared to videos without closed captioning. Here are few reasons why:
- Better User Experience: Videos with captions allow your audience enjoy content, regardless of the envirmmet they are in.
- Indexing/SEO: Videos that use closed captioning can be indexed to provide better search and instant plan feature, or make key words available to search engines via SEO.
- Wider Audience: Many non-native English speaking viewers may have difficulty understanding a fast pace conversation in the video, but will be able to catch up by reading the captions.
- Long Attention Span: Captions grab and hold your audience’s attention, people are more likely to watch your video to completion if they have the option to turn captions on.
Videolinq support closed captioning on recorded videos (VOD), and can insert closed captioning to live streams delivered to social media. Videolinq is integrated with 95% of closed captioning vendors in the market and helps broadcasters add closed captioning to their live streams at no extra cost! if you would like to add closed captioning to your live stream distributed by Videolinq read these articles.